Anuga Select Brazil 2025About the German Pavilion

Anuga Select Brazil 2025

ANUFOOD Brazil has been rebranded as Anuga Select Brazil, aligning with its parent event in Germany. The name change reflects its connection to the Anuga brand while maintaining its role as a key trade fair for the food and beverage industry in the Americas.

The global food sector is evolving, driven by trends in sustainability, transparency, and innovation. As part of this transformation, Anuga Select Brazil continues to serve as a platform for industry professionals to connect, explore market developments, and engage with national and international stakeholders.

The “German Pavilion” is the official joint stand of German companies, organized under the German government’s foreign trade fair programmes. This initiative allows German exhibitors to showcase their products and services under the prestigious “made in Germany” brand.

Offering a platform for buying, selling, and networking, it also serves as a business card for Germany, especially benefiting small and medium-sized enterprises. The Federal Information Stand provides a central meeting point and valuable industry insights. Explore current and upcoming German Pavilions at www.german-pavilion.com.

Website of the organizer
https://www.anufoodbrazil.com.br/en/

More information about Anuga Select Brazil 2025 in AUMA's trade fair database

Further Events

Every year, the foreign trade fair programme comprises around 250 trade fair participations worldwide. At www.german-pavilion.com you will find an overview of the current and planned German Pavilions.

German Pavilion

The Federal Ministry of Agriculture, Food and Regional Identity (BMLEH) decides on, and supports, official participations in the Federal Republic of Germany's international trade fairs and exhibition programme. In addition to policy and budgetary issues, the active involvement in the presentation of Germany at international fairs and exhibitions is of prime importance. In a constant dialogue with private-sector partners, the division for international / national trade fairs and exhibitions of the ministry backs the export activities of German industry on international markets.

Furthermore, the "fairs and exhibitions division" is concerned with planning and implementing German participation in world expositions abroad and with major political issues regarding fairs and exhibitions in Germany.

The Association of the German Trade Fair Industry (AUMA) represents the interests of the trade fair industry on a national and international level in dealings with parliament, ministries, authorities and other organisations.

The association organises the official German trade fair programme abroad in close cooperation with the Federal Ministry for Economic Affairs and Energy (BMWE) and the Federal Ministry of Agriculture, Food and Regional Identity (BMLEH).

As part of this programme, the Federal Government provides financial assistance for German participations at foreign events, but also for independent presentations by German industry abroad.

www.bmel.de
Federal Ministry of Agriculture, Food and Regional Identity (BMLEH)

www.auma.de
Association of the German Trade Fair Industry (AUMA)

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